case study of a flower catalogue app for a trendy florist, that I designed in an UX design course at coursera.
Scope
User Research
Wireframes
Prototypes
UX design process
In the course I began with empathizing with the users and understanding their needs and pain points. I created an empathy map, personas, user stories and user journey maps to understand users needs before developing problem statements.
After conducting competitive audits and generating ideas for possible solutions I started to sketch storyboards and low-fidelity wireframes.
With low-fidelity prototypes I planed and conducted a UX research study. Based on the results I developed high-fidelity designs and prototypes in Figma.
