deZem is a Berlin based company, that offers energy controlling and energy management for industry, administration, data center etc.
Scope
Research
Web design
Custom designed icons
Web development
Email Marketing
Branding
Copywriting
Relaunch Website
In a workshop with the customer, we defined the objective as well as the target group. On this basis, I developed the main structure of the website with a new arrangement of the content. By reducing the not so relevant pages and the navigation, we were able to simplify the website and make it cleaner.
The key visual "Mr. deZem" got a makeover and lost a few details to have a flat design. In addition I designed an icon family for various types of software as well as other services and products.
Since the products are difficult to explain, we worked with infographics and a clear structure. The website works with modules, that can be arranged in different ways, so that the customer can expand the site with their own content.
